Like other set-top boxes, IP TV STBs do not sell one per home. Depending upon which country you are talking about, it is between 1 and 3 per home. Global average has been found to be around 1.4 per home. So if there are about 7.5 million IP TV subscribers worldwide, we are talking about a cumulative shipment of 10.5 million IP TV STBs worldwide.
Only Motorola and Amino have shipped over a million units. Other major vendors include UTStarcom, Thomson, Yuxing, and Sagem. And there are a couple dozen smaller vendors (doing brisk business with IP TV STBs though) based in China and Taiwan.
In North America, the average number of IP TV STBs per home is an impressive 2.7.
Europe has an average of 1.5 per home. In North America they tend to have more TVs in homes. Amino’s VP Americas has 11 TV sets at home (all running Amino IP TV STBs no doubt). And one of the IP TV service providers in the US serves a particular customer that has three DSL lines and 10 IP TV STBs!!!
The average number of TVs in US homes is supposed to be around 6 or 7. No wonder celebrity is so big in America. They can’t have enough of them.