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Femtocell could bring about behavioural change with respect to mobile data usage

Ubiquisys, the Femtocell maker, is involved in 8 operator trials within Europe. The vendor also runs a few of its own trials in order to study how consumers react to the technology. Trial data collected so far suggests that 'coverage' ranks very high among the users. The second highest ranking feature is the 'simultaneous calls' (you can make 4 simultaneous calls through the Femtocell). Most of all, it is the mobile data in form of Internet browsing that has turned out to be a big hit in the trials. And since the trial participants have become used to fast Internet browsing on their cellphones inside their homes, they have shown preference to extend the usage (Internet browsing) on macro networks as well.

That could bring about a behavioural change among Femtocell users. Also read this on the subject.

In the video below, I am speaking to Keith Day, VP Marketing, Ubiquisys. I shot this around evening time out in the open. You will notice the video getting progressively darker as you play it. Enjoy the fountain in the background. One day – hopefully some time soon – you will start seeing HD quality videos from iLocus. But we would rather you looked at the content than the jazz we add around it. For now, I have an excuse for the noisy video.


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