Nokia Smartphone 360 Panel survey results
Nokia is in the process of publishing its Smartphone 360 Panel survey results. The company gave a sneak preview today. As they hurried through the slides I could note down only a few pointers. There is going to be an analyst webcast (probably on 18th of this month) which discusses the results. So I will update you when these results become available. Basically Nokia has embarked on a permission based user behaviour study which seeks to establish smartphone usage patterns. The company does publish some results from the survey from time to time. I could find one old link here. Anyway, following are the survey pointers the company revealed today:
Users spend an average of 48 minutes per day on their mobile phones (smartphone). 12% of the time is spent on making voice calls. Messaging consumes 37% of the time; multimedia 16%; PIM 14%; Games 4%; Browsing 8%.
Out of the data traffic, browsing accounted for 72% of the traffic while entertainment accounted for 4% of the traffic in 2006. That pattern changed in 2007 as follows: browsing 44%; entertainment 26%. Messaging increased from 11% of the data traffic to 21% from 2006 to 2007. Nokia assumes that messaging traffic increased due to MMS while entertainment traffic increased due to increased podcasting.
Peak times for different applications: Music usage peaks at around 8am and then another peak at 6pm. Voice usage peaks around 4 to 5pm. Browsing time peaks at around 10pm. Obviously mobiles are being used at home in the evening for browsing. The question is why the home PC is not used instead. Nokia assumes that the mobile phone is using wifi access to download Internet content. According to Nokia, podcasting also starts to kick in around this time.
Results updated here.
