We will start seeing trials of common subscriber databases and common contact lists shared across PC, Phones (POTS and Mobile), and TV

In the US, rural telcos will continue to sustain mid tier and small IPTV vendors

Apart from telcos, MVNOs and Mobile VoIP providers will start exploring IP based TV services over mobiles

‘Pay Per Click’ advertising will catch up with IPTV

Microsoft will take lead in the middleware area