Providing VoIP service since: June 2007. Pynk Global is part of Mellick Enterprises Pty Ltd that has been in the telecommunications business since 1996.
Markets served: Call Centers. The company also has its own Call Centers in Australia and Manila selling a range of telecom products. Built in-house call center product which the company later productized. Offers one-second billing to call center customers with no minimum charge. In November 2007 Pynk re-launched residential and business VoIP services.
Figures: Since launch Pynk has doubled its customer base each month, now routing over 2 million minutes per month.
Challenges: Maintaining QoS amid various inexpensive termination options available.
Advice for VoIP service providers: Don’t go without customer service; beware of fraud while thinking about your payment collection strategy; focus on QoS.
Areas of innovation: In the area of hosted predicted dialer
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