Company Profile: Surewest
Providing IPTV service since: Early 2004
Most memorable challenges so far: Being an early adopter in the IPTV space, the majority of Surewest challenges have been technology related. The company had to work closely with all of its technology partners to ensure workable integration across all of the components that comprise the IPTV ecosystem.
Number of IPTV subscribers: Over 20,000
Sources IPTV equipment from:
Set-top box: Amino
Middleware: Minerva
Encoder: Variety of MPEG-2 encoders; uses BigBand BMR for IP encapsulation and rate clamping
VOD Server: Kasenna
Test and Monitoring: Ineoquest
Security: Irdeto Access, Widevine
Advertising Server: Outsourced through Viamedia
Advice for upcoming IPTV service providers: Recognize that IPTV is still a maturing industry, and as such the service provider will either need to play the role of, or hire, a system integrator to ensure that end-to-end deployment will meet customer expectations.
Future of IPTV in the region it serves: Continued growth in HD and On-Demand content, as well as ongoing integration of services between voice, video and data across a variety of devices within the home.
Company URL: www.surewest.com
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