OKI introduces IPTV stats package for broadcasters

Since it is IP based TV, one could presume that the viewer stats would be similar to web stats. The difference however is that in IPTV, the client side is usually a very intelligent piece of software that ‘caches’ in a lot of intelligent info such as the program synopses etc. As such, a server alone will not pick up all the necessary bits. Someone like Oki – the vendor has just announced a stats solution – has to integrate a piece of utility on the STB as well.

OKI’s stats solution is built with the broadcaster in mind. JR had the end user in mind when he blogged this piece a few months back.
Oki has IPTV VOD customers in Japan including NTT. The company has been playing a prominent role in defining some of the IPTV related standardization including bits pertaining to the stats package that OKI announced yesterday.

Such solutions should improve IPTV advertising, provided the viewer discretion is sorted and provided you integrate such solutions with IPTV advertising servers such as the ones offered by PacketVision.