Ifbyphone white-labelling Voice 2.0
Ifbyphone is targeting small-mid sized carriers to offer white labelled cloud telephony services. The company has accepted a small number of carriers into its beta program.
Ifbyphone has roughly 20 or so telephone automation applications on its platform, ranging from the simple features like voicemail and conference calling, to sophisticated features, like integrated IVR, call center apps, and phone-based store locators. According to Ifbyphone, carriers typically have to spend $250K to get such a platform of features.
Hosted PBX providers, who typically offer very basic IVR features, can also be potential customers for Ifbyphone, as the company offers an inexpensive way for them to increase the functionality of or add features to their platforms. These providers can connect to Ifbyphone to offer more advanced IVR features to their customers inexpensively.
Although the white labelled services add a sales channel for the company, Ifbyphone has so far chosen to offer services direct to the SMBs. The company just surpassed 80,000 SMB accounts.
In order to enable a wide spectrum of VoIP carriers, Ifbyphone will need to deal with the issue of SIP variants. Practically speaking Ifbyphone has to be interoperable with many softswitches.
