About Us

We carry out Business-to-Business (B2B) market research i.e. market data concerning products/services that are traded between two businesses. We have not gone into the domain of Business-to-Consumer (B2C) market research yet. Within the B2B MR domain we have confined our early attempts to the telecommunications sector. Furthermore, we focus on four emerging sectors within telecommunications which include VoIP, Mobile VAS, Semiconductor/Chip, and IP TV segments. These four represent only about 20% of overall telecommunications B2B market. By 2010 we expect to cover majority of telecommunications sector. Moving further, by 2015, we expect to cover at least five major B2B MR sectors including telecommunications. By 2020, we should be able to cover both B2C and B2B segments in the five major sectors that we would be tracking by then.

Apart from Market Research, from time to time, we work on complementary assignments including Events, Equity Research, and M&A Advisory. We have over 150 customers worldwide. There are thousands of links on web from telecom magazines and press releases that quote our research. Our research has been quoted in all leading business journals and online telecom magazines of the world.

Companies buy market research for various reasons. The main motivation is to understand the market that concerns them. Companies that are already operating in a certain market segment may wish to see some competitor analysis and establish where exactly they are positioned in the market. Market research is often used as an input for decision making related to investment in companies and new products. If certain market players feature prominently in a market research report, they often leverage such information for marketing messages through press releases. There are various other reasons for purchasing market research reports.